How to Make a Real Estate Video That Sells


How to Make a Real Estate Video That Sells

The real estate environment thrives in a fast-paced environment which needs to rely heavily on technology for marketing purposes. This is where video plays the part of marketing a property effectively. In this article, we will be discussing how we can use the video to get your property sold in no time. 

Firstly, you need to have the right equipment. If you do not have the right equipment, it is better to just hire a Chicago production company. You will need a DSLR, a wide-angle lens (16-35mml17/40mm), a tripod with a slider, and a good lighting (if you can’t afford a lighting set, take advantage of the natural light!). Take time to learn how to use and adjust your equipment. You need to know how to maximize the potential of each equipment. 

Make sure that the house looks tidy and presentable. Walk around the house and inspect for the things that can possibly turn-off potential clients. Before you shoot, make sure that you hide distractions that are sore to the eyes. Tidying up the house may include decluttering counters and tabletops; making the floors, tiles, and wood furnishings look shiny; smoothing wrinkles on the bed sheets; closing toilet seats; rearranging furniture, and removing weeds in the garden. 

Make a gentle and slow transition of your focused shoots. This makes the footages flow smoothly. Do not spend more time in shooting than what is needed. You can spend 2-3 minutes in each bedroom and bathroom. But for key areas like the kitchen, the living room, and the master’s bedroom, you need to make sure that you have enough footages and camera angles that can present a full picture of these rooms to the viewers. 

Spend a little bit more time focusing on fixtures or amenities that you want to highlight. Let’s say that the pool area has a waterfall, you can focus at least 5-10 seconds on the waterfall to make the pool area looks like a very relaxing and tranquil place to end the day. 

In shooting a video, you need to master the arts of sliding and gliding. Investing in a quality slider will never be wasted. You will always need a slider to help your transitions of movement, speed and angles flow smoothly. On the other hand, gliding brings the scene from front to back with the help of the second tripod. Just make sure that the slider will be hidden from the gliding shoot.  

Creating a quality video does not end in shooting the footages. You also need to be skilled at video editing. A good video editing can make the task easier for you. Or, you can hire a professional video editor just to make sure that you will have a quality finished product. 



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