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Marketing a luxury real estate is entirely in a class of its own. If you are selling Hidden Hills luxury homes for instance, your marketing strategy is completely different from how you market “regular” houses in Burbank. To market a luxury real estate home, follow these tips:
1.Create a good first impression
There are many ways to get the buyers fall in love with your property the first time they see it. Make sure that the house is clean and welcoming for the guests. You can repaint the house, rearrange the furniture or enhance the landscape. Since you are selling an expensive property, you can hire a stager to make sure that the house looks great.
2.Use different marketing platforms
Advertising is the key to any business, and selling a home is a business. It is imperative therefore to invest in advertisement which targets the right market. You can choose to advertise via print, online, or through your networks. Whether it is a traditional or digital form of marketing, you really need to do everything to get your listing out there.
3.Patience is a virtue
Yes, it is. Be patient in getting the right buyer. Remember that you are selling a very expensive property which will only attract few numbers of investors. How many do you think can afford to buy Hidden Hills luxury homes? Not many. Don’t be desperate in selling the house right away. Being in a hurry can cloud your judgment and can trigger you to commit huge mistakes.
4.Find a reliable agent
If you are the owner, you really need to hire a trustworthy agent who is an expert in selling luxury houses. Before you hire an agent, verify his credentials from the brokerage company where he works. You need to find someone who knows the effective marketing strategies to use to get your house sold. The agent must also know all the procedures necessary in the entire buying and selling process. He must have an impeccable since of judgment, great negotiation skills, and an open communication with you.
5.Consider add-ons to attract buyers
Some buyers want to be treated special so also need to prepare something to sweeten the deal. Ask yourself what can you give away to convince a buyer who is having second thoughts about buying your property. It can be simple things like transferring your membership to an exclusive golf club to him, a pre-paid dock service, or your art collection. Things like this can bridge the gap between a hesitant buyer to a happy buyer.
When you are looking for a real estate agent, you obviously want to choose the best person. But because there are so many of them in the industry, the task of finding the best realtor has become more difficult than you think. Whether you are a seller or a buyer, here are some tips that you can find helpful when looking for a real estate agent:
During your interview, ask each agent for a list of what they have sold in the past year with the contact information of their previous clients. Reach out to their former clients to know if they are pleased or disappointed with the service of the applicants. What they say about the quality of service they received from the applicants will give you an idea how they will work for you if you will hire them.
Every realtor should be certified by a regulatory board of each state. Take time to communicate with the regulatory body if the applicants have a valid license and if they received complaints about the agents’ behavior. If an agent doesn’t have a license to practice as a realtor and/or has been complaining about any reason, it is a red flag for you not to hire him.
Normally, brokerage companies hold awards night on periodic schedules to distinguish the accomplishments of their employees. You can ask the applicants what awards they received from their company. A “Realtor of the Year” award will certainly add color to their resumes.
Look for their academic credentials first. It helps if they are a degree holder of business-related courses such as business administration, real estates, accountancy, and economics. Also look for their designations as a real estate agent which can be categorized as CRS (Certified Residential Specialist) who specializes in handling residential real estate, ABR (Accredited Buyer’s Representative) is an expert in representing buyers, and SRES (Seniors Real Estate Specialist) who specializes in representing both the buyers and the sellers in the 50-plus age range.
You can ask the agent how long he has been working in his position. If you want to verify his claim, you can reach out to the state licensing authority. Their experience has a lot to do with how knowledgeable they are about the buying and selling transactions in the real estate industry.
When looking for a real estate agent, find someone who has the experience selling the same type of property that you have, who is knowledgeable of all the transactions and documents needed and who shows professionalism to work for your best interest.